Australia Post must continue to evolve as the world around us changes rapidly. Our refreshed strategy and priorities will ensure Australia Post remains competitive and relevant, and allow us to respond to several factors to help ensure we thrive for another 200 years, including:​​​​​​​​​​

  • Economic and political forces such as ongoing pandemic impacts, inflation, global supply chain pressures and a myriad of other factors.
  • The eCommerce market has accelerated, increasing significantly in size over the last two years and we’re seeing increasing competition through on-demand, crowd-sourced providers, and global competitors.
  • Ongoing digitisation is continuing to drive declines in letter volumes. And with more people using digital banking, bill payment and government services, we’re seeing a drop in the usage of some Post Office services. 
  • Changing customer and community expectations, meaning customers want fast services, simple processes, seamless customer experiences and expect companies to make a positive contribution to the environment. 
  • Our regulatory and Community Service Obligations (CSOs) also factor into any strategic decisions we make.

Delivering a better tomorrow

We’ve been through a comprehensive process to refresh our strategy and purpose, with these factors firmly in mind, and teams across the workforce helped develop and inform our purpose of ‘Delivering a better tomorrow’.

Underpinning our purpose are our three strategic imperatives, which are the things we must deliver and be famous for:

  • Supporting each other
  • Delighting our customers and communities
  • Creating a sustainable future

To help us deliver these imperatives, we have six strategic priorities, which are the things we must do to deliver on our strategy:​

  1. Win in eCommerce delivery services
  2. Reimagine the Post Office network
  3. Create market leading digital experiences
  4. Build a sustainable letters service
  5. Simplify our products and services
  6. Uplift culture and leadership; simplify operations and systems

And this all comes together in one strategy house to help us all be clear on what we stand for, what we want to deliver and the priorities that will guide our future.